Animated Demo Video – Edifire

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Animated Demo Video – Edifire

Animated Demo Video we produced for Edifire which is a subsidiary of Fidelity. It’s not uncommon that a large brand has acquired a company and then our services are required by the new ownership (Fidelity in this case) because it’s crucial to have video content explaining a company’s services. The initial scope was a value proposition pitch /company overview with marketing twist. However, as as the creative process began it became clear that for the client to have a truly successful campaign, three more explainer videos were needed that were more technical in nature focusing on showing the average user how Edifire’s platform works. The end result were videos that were informative through showing the platform through custom illustration and using characters that fit their brand and target demographic. Enjoy this Explainer Video; we sure do!

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