Whiteboard or Motion Graphics Explainer Videos?
Did you know that online videos are estimated to make up over 82% of all consumer Internet traffic by 2022?
This makes video an amazing marketing tool, but there are so many types of videos to choose from. Even within the highly effective custom explainer video genre, you’ll still find people arguing over which type is best.
Let’s look at two popular options: whiteboard and motion graphics explainer videos. What are they, what is the difference, and which one is best suited to market your business?
Whiteboard and motion graphics – what’s the difference?
While both the whiteboard technique and motion graphics animation can be used in explainer videos, they create a vastly different end result.Whiteboard explainer videos
You can recognize a whiteboard video from the white background and the artist’s hand shown directly on the screen as it animates the content. With whiteboard explainer videos, the viewer gets the impression that the content is animated right in front of them. It feels just like an instructor explaining a concept in front of you using a whiteboard and a marker.Motion graphic explainer videos
On the other hand, motion graphic videos use high-quality graphic design animations to illustrate a concept. You can animate numbers, charts, text, symbols, graphical representations of concepts – anything goes. As a result, a potentially dull topic transforms into a colorful, dynamic, and engaging visual experience. These can drastically vary in style, but here is one example:So which is better for your explainer video?
Both types of explainer videos can help you by:- Simplifying complex concepts to help the viewer understand your product or service
- Create a visually compelling story that retains your viewers’ attention and helps them retain your message more easily
- Generate a highly shareable piece of content
- Whiteboard videos are effective at telling a linear story and making the viewer feel included in the creation process
- Motion graphics explainer videos can be created in virtually any style and break down complex topics in an interesting way