Video Marketers can learn a thing or two from bloggers.
It all comes down to marketing online. You’ve heard it before, “video marketing” is one of the top ways to spread the word about your website. If you going to market yourself as an expert, video marketing content is your key to success.
According to YouTube, “
300 hours of video are uploaded to YouTube every minute.” With over one billion users and counting it’s important to have a marketing strategy that makes videos stand out. Below are some strategies for success.
Search Marketing Daily says, “Visual content usually guides purchase decisions, especially video. It also prompts searches and sharing. We are more likely to remember brand messages with video.”
Videos need to make a point
The frustrating point for most viewers is that the videos don’t make their point clear. Videos, like blog posts are need to have a point and they need to do it fast.
When creating a video make the point clear. Give the viewers something to latch onto so they stay focused. Videos that have a clear point are more likely to be shared and commented on because they engage the viewer.
“Say it quick, say it well – the attention span of a modern internet consumer”
Unique content
Keeping viewers engaged requires unique content. Find out what which blog posts stand out, what areas are yet to be explored, or better explored visually. Create content that is not only engaging but unique in its presentation. Find ways to engage the audience by examining the already existing articles. Take a look at the top posts and find a way to incorporate them into the videos.
Video Length
Depending on the niche the average video length suggested can vary. Ask yourself how long it will take for your point to be made. The average audience is more likely to hit the play button if the video is
less than a minute long.
Social Media
According Mark Zuckerberg (CEO of Facebook), “
In five years, most of [Facebook] will be video” Social media is proof of concept that video is on the rise. Using social media as platform to further enhance an existing blog is a no brainer.
Grammar
Grammar is not just for writing. While it’s important to follow grammar rules in titles it’s also important to be professional with language. Modern consumer’s attention spans may be on the decline but they still expect a degree of professionalism. Net etiquette is still the best practice.
Search Engines and SEO
According to
Forrester, “…any given video in the index stands about a 50 times better chance of appearing on the first page of results than any given text page in the index.” This, coupled with SEO keywords used in titles and descriptions can give video content a better chance of being seen.
Strategically placed keywords are often overlooked when considering video content. However SEO is just as important for blogs as it is for videos.
Engage your audience
The comments section is the best place to engage your viewers. Most viewers are more inclined to visit more often, even follow through to an existing blog if they feel they have a voice. Conversing with viewers is important whether on a blog or on YouTube.
Fresh and frequent videos
Just like blogging, marketing techniques involving videos are no different. Return viewers are more likely to subscribe and follow links to a blog if the content is fresh and frequent. Let viewers know when to expect new content, whether it’s weekly or more often.
Read more great articles about video marketing and the like in our
blog.
