WOW! Case Study – The Toyota Way – Explainer Video Case Study

Explainer Video Case Study

 

We recently produced this amazing explainer video case study all about the video we produce for our friends over at Toyota.  We were tasked with the goal of telling Toyota’s story to kids.  Even though we produce cartoons regularly our explainer videos are typically produced for adults and often times they are super complicated offerings.

So, the idea of creating a cartoon targeted towards kids was unique.  We took this task head-on by using children (mostly our kids) as our focus group.  After the first pass, we found out that kids favorite part was the section where we had a rainbow.  Every kid loves rainbows right!  So, we added more fun elements like that in the background.  Dolphins and sunshine, etc. Below is the finished product.  We are super proud of it and most adults who have watched it found it very engaging. Enjoy!

 

See another case study on how explainer videos helped Office Depot win more business.

Erik Kretschmar

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