So full disclosure. We produce custom animated premier explainer videos. But, we wondered if you have you ever been tempted by a company or freelancer offering to create an explainer video animation for $500 or $100 or less in just a few days? Cheap explainer video animation – whether offered by a business or created via explainer video software – can seem like a great deal at first. However, you may want to rethink this mindset, especially when taking into account one of the main reasons explainer videos work in the first place: The unique, eye-catching experience.
Explainer Video Animation Helps You Stand Out – When Done RightWhen people are scrolling through Facebook or landing on your home page, custom made a nicely-done explainer video can be effective at capturing their attention and help you stand out from your competitors. But that only works if said video is helping you differentiate yourself from the crowd instead of blending in. You may have noticed an explosion in the use of explainer video animation in the past few years. In 2016, Forbes estimated that video content would overtake written content in terms of ROI, and many businesses took this to heart. One way businesses have been accomplishing this with little to no effort is by using explainer video software – or hiring companies that use said software to make animated videos for them. But there are quite a few problems with these types of videos:
- The more people use these solutions, the more overused they become, and thus they lose their impact
- The animation tends to be generic and low quality
- There is no real way to tailor an explainer video to your brand with templated solutions
- They are boring, boring, boring