So full disclosure. We produce custom animated premier explainer videos. But, we wondered if you have you ever been tempted by a company or freelancer offering to create an explainer video animation for $500 or $100 or less in just a few days?
Cheap explainer video animation – whether offered by a business or created via explainer video software – can seem like a great deal at first. However, you may want to rethink this mindset, especially when taking into account one of the main reasons explainer videos work in the first place:
The unique, eye-catching experience.
Explainer Video Animation Helps You Stand Out – When Done Right
When people are scrolling through Facebook or landing on your home page, custom made a nicely-done explainer video can be effective at capturing their attention and help you stand out from your competitors.
But that only works if said video is helping you differentiate yourself from the crowd instead of blending in.
You may have noticed an explosion in the use of explainer video animation in the past few years. In 2016, Forbes estimated that video content would overtake written content in terms of ROI, and many businesses took this to heart.
One way businesses have been accomplishing this with little to no effort is by using explainer video software – or hiring companies that use said software to make animated videos for them.
But there are quite a few problems with these types of videos:
- The more people use these solutions, the more overused they become, and thus they lose their impact
- The animation tends to be generic and low quality
- There is no real way to tailor an explainer video to your brand with templated solutions
- They are boring, boring, boring
And that’s just the tip of the iceberg.
A Generic Explainer Video Company Will Cost You More Than Just the Fee
If you were to spend $500 on an explainer video that doesn’t convert, it wouldn’t be the end of the world. That’s a small price to pay in the grand scheme of things, right?
But a cheap explainer video can wreck your brand in more ways than one.
First off, a cheap video makes you look… well, cheap. Explainer videos may not have branding strategy as a first priority, but cheap content will negatively impact your brand nonetheless.
You not only lose your chance at a first impression by putting out bland and forgettable content that misses the mark, but you also tarnish your brand in the process. The perceived value of your solution won’t come across positively if you use cheap animation to push it forward.
That low price tag is not worth the risk.
Why Custom Explainer Video Animation Works
So what do custom explainer videos bring to the table?
First off, they can be created in a style that truly suits your brand and appeals to your target audience.
When people see a unique custom made video, they’ll be more likely to remember the branding and recognize the style when they’re exposed to it later. Compare that to seeing the same whiteboard explainer video style for the thousandth time in a row – you can’t tell one brand from the other!
But custom animation can also be tailored to explain even the most complex concepts in an easy-to-digest visual format, then lead your audience to an action.
That’s the key difference. Generic animation can’t break down your product or service in an effective & meaningful way. There is only so much you can do with stock images or templates.
And most importantly of all, you get what you pay for. A high-quality end product, with smooth animation and quality graphics, will be more likely to yield a higher ROI than templated explainer videos.
Need your own custom explainer video? We can help with that. Get in touch today to get started!