We produced this video for our friends over at Mimeo and it’s a great example of using explainer videos to help simplify complex ideas to get your point across on landing pages. This style of explainer video would also be a great fit for an email campaign or trade show.
The explainer video we created for Mimeo is a great example of how businesses can use several different videos to explain their services. Mimeo.com specializes in the management of content distribution and printing from an online platform. It provides businesses and individuals with a simple way to create, manage and distribute content and business-related materials such as presentations, manuals, brochures, booklets, flyers, posters, newsletters, postcards, proposals… you name it.
We created a video for Mimeo’s product, Mimeo Marketplace. Mimeo Marketplace is a solution for publishers who need a better solution for content distribution.
Let’s say you’re creating amazing content, but you are having trouble distributing it. Mimeo Marketplace is a cloud-based eCommerce platform the connects you and your content to your consumers. With Mimeo Marketplace, you will create and custom-brand your online storefront in minutes, publish your content and select the price point that you want to sell it at. You can even choose your audience, keeping content private or making it public.
All of your content is encrypted on Mimeo servers, allowing consumers to place orders easily and securely. Mimeo takes care of the rest. You easily distribute your content as hard-copy or digital. Even video is a snap. Mimeo handles fulfillment, deliver and customer service so you don’t have to.
While Mimeo has an entire landing page dedicated to explaining how the Mimeo Marketplace works, they placed their explainer video at the very top of it. Smart move, Mimeo. Now website visitors have the option of watching a short video that explains how it works before scrolling down to see the details.
Explainer videos like this make researching products and services much more convenient, and fun.
Check out the Mimeo Marketplace video below and give us a call if you want to produce an explainer video of your own.
Explainer Video – A Great Online Marketing Tool from demoflick on Vimeo.
