Facebook Page for Business: Video Tips & Cheat Sheet

Save this page and share the URL with your copywriters, and video and design teams to help them create an amazing Facebook Business Page that attracts customers and incites action.

Image Sizes and Dimensions

These are the current Facebook cover photo and profile picture sizes and dimensions.

Profile picture

Size: 160x160px

Cover photo

Size: 851px wide by 315px tall

Because Facebook is continually updating its dimensions, here is a great visual example that stays updated with the most current sizes and dimensions for Facebook pages timeline photos and profile photos, ad here is Facebook’s official dimensions page.

Call-to-action (CTA) button options

Facebook now allows you to have a call to action button on your page. Here are the options available to you. Timeline designers should craft a timeline photo that supports your CTA.

  • Book Now
  • Contact Us
  • Use App
  • Play Game
  • Shop Now
  • Sign Up
  • Watch Video

You even get to link back to your website via the CTA button! Two links are available if you have have a separate mobile site.  Choose your links wisely! If you have an specific landing page for your Facebook fans, send them there! This is the perfect opportunity to drive traffic to your animated explainer video so viewers can find out exactly what it is you do. And, if you have an app, you can send people to their respective app stores as well. Super awesome.

Page info

Have your copywriters / content strategists use this copy wisely. Optimize it for Facebook and Google search while keeping your brand image and messaging consistent.

  • Category
  • Name
  • Facebook web address
  • Start info
  • Address
  • Short description – 155 characters
  • Impressum – legally mandated statement of the ownership and authorship of a document
  • Long description
  • Mission
  • Founded – names of founders
  • Awards
  • Products
  • Phone
  • Email
  • Website – URL
  • Official page

Video is your page’s ticket to fame.

YouTube is no longer the only place where videos can go viral. Facebook’s native video player is an amazing tool for advertisers that is still widely underutilized.

“People are watching videos uploaded directly to
Facebook one billion times daily.”


Why Facebook video is awesome

  • Here are just a few reasons why you as an advertiser should not discount Facebook in regard to getting eyes on your brand.
  • Facebook videos play automatically in users’ feeds, videos that are posted on other websites are not.
  • Likes, comments and shares happen organically right on users’ timelines.
  • You can promote your video using Facebook advertising.
  • Facebook’s ad network is a gold mine of user data making highly targeted marketing strategies possible.
  • Facebook allows advertisers to deliver very personalized messages.
  • You can serve ads for related products to the specific users who have watched your video.

Key points to consider when creating video for Facebook

Just because you can create video for Facebook does not mean that you should push any and all video your company has produced out via Facebook’s ad network. Here are a few things you should keep in mind when creating video for Facebook.

Even though Facebook video plays automatically on users’ timelines, they won’t hear the audio unless they actually click on the video. 

That means:

  • Your video has to be interesting enough without the volume to make a user click on it.
  • Your ad headline should explain what is in the video and also be “highly clickable.” Think “Super funny – cats love XX product!” or headlines to that effect.
  • Descriptions should follow suit with your headline. They should be highly clickable, engaging and share-worthy. “Watch this video to get 75% off XX product this month at XX retailer.”
  • Using text in your video during the first 3-5 seconds will allow viewers to see your main message (for example, “Free shipping this week at XX website”) even if the audio does not play.

More than 1.01 billion Facebook users are visiting the site via mobile device (monthly). Daily active users on mobile are 609 million. 

That means:

  • You need to be sure your video is one that is mobile-user friendly.
  • If you are using text to convey your message, make it big and legible.
  • Videos should be short, sweet and to-the-point.
  • The longer the video is (40 minute maximum on Facebook), the larger the file size. A large file size could affect the quality of your video.

Here’s what Facebook has to say about making sure your the videos you publish are both high-quality and accessible. We recommend these custom settings:

  • H.264 video with AAC audio in MOV or MP4 format
  • An aspect ratio no larger than 1280px wide and divisible by 16px
  • A frame rate at, or below, 30fps
  • Stereo audio with a sample rate of 44,100hz

Do you have a Facebook video tip? Let us know! Tweet to us on Twitter @DemoFlick.

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