Healthcare Video Production – How to make an impact

Healthcare video production.  How to make an impact.  It’s hard to get people excited about health and wellness topics like oral surgery, gastroenterology or ear, nose and throat procedures. So how can you get your audience excited about the health care service you offer? Better yet, how can you make sure that you are memorable among all of the other choices out there? It shouldn’t come as a big surprise that the Internet is driving health care decisions. Having a strong online presence will help to strengthen your marketing platform and keep you top-of-mind at the point at which people make their health care choice. Here’s some of our best advice for creating successful health care explainer videos, getting the messaging right and making sure your explainer video is memorable to the right people at the right time.

1. Be sure your message appeals to household decision makers.

Who are household decision makers? Research shows women lead the way when it comes to consuming healthcare information online with 84% of adult women conducting online health research. That is an important metric, as most people say that a hospital’s online presence influences their perception of whether a hospital is “cutting-edge.”

2. Be sure your explainer video is meaningful to your target audience.

If you are targeting decision-makers, then produce a video that matters to them specifically. Really think about what is meaningful, easy to grasp and actionable. Typically, the challenge for healthcare providers is creating content that is detailed, precise and specific enough to be meaningful yet still simple enough that laymen can understand it. Explainer videos are the perfect medium to help overcome this hurdle because, when produced correctly, they are highly focused, easy-to-understand and tightly focused — plus when they are marketed and marked-up right they will also boost your website’s search engine rankings for relevant terms.

3. Make it shareable.

A lot of people think that “shareable” means your healthcare video production has to be shocking, funny and/or scandalous. That is simply not true. Shareable content is content that appeals to your target audience and is consistent with the content that they are interested in. In fact, 57% of people say that a hospital ’s connections on social media could strongly influence their decision to seek treatment at there. Creating an explainer video that touches decision-makers on a personal level, that they want to share with their friends and family will you connect with and reach a greater number of consumers, be more memorable and ultimately get more people to choose your facility. Interested in seeing how it’s done? Check out these explainer videos we produced for our clients in the healthcare industry then contact us for a free quote to get started right away.   See more great examples of healthcare video production done right in our portfolio.   Diabetes Explainer Video | Abbott Laboratories from demoflick on Vimeo. Animated Healthcare Video | eVariant from demoflick on Vimeo. Animated Marketing Video | Lasik Vision Institute from demoflick on Vimeo. _{Sources https://www.m2w-hw.com/fast_facts.php https://pewinternet.org/Reports/2011/HealthTopics/Part-4/Summary-Charts.aspx https://www.pwc.com/us/en/health-industries/publications/health-care-social-media.jhtml https://onlineitallmatters.blogspot.com/2012/03/seo-and-hospitals-who-searching-for.html https://www.fiercehealthcare.com/story/patients-choose-hospitals-based-social-media/2012-04-19}