Types of Businesses Who Use Explainer Videos

Using explainer videos to show how your service or SaaS works is a growing trend. When looking at how Internet surfers use the web, metrics make it clear: video is...

Using explainer videos to show how your service or SaaS works is a growing trend. When looking at how Internet surfers use the web, metrics make it clear: video is one of the most effective ways to communicate online.

When marketers included a marketing or explainer video in an email, the click-through rate increased by 200% to 300%. – Forrester

Repurposing Your Explainer Video Increases ROI

Just because you created your explainer video for a landing page on your website doesn’t mean you can’t use it for other marketing initiatives. In fact, the benefits of repurposing your content are vast.

Reach new customers via different mediums
Good for SEO
Increase perspective and retention
Expand ideas
Minimize content creation time
Serve multiple audiences
Cross-promotion
Extend your video’s longevity

Who Uses Explainer Videos?

You might be asking yourself, “What kind of business uses explainer videos for their website and what are they using them for?” Check out some of our most popular videos you’ll see, the diversity of companies, businesses, and organizations who are using explainer videos is vast; so are the reason they are using them.