videos for business

Videos for Business – Character Based Story vs. Motion Graphics Which is Better?

Videos for Business –  We often get asked the following question: What’s the best way to create a video for business….is it better to use motion graphics to tell the story and avoid characters in the video? It all comes down to a couple of factors. If you’re not sure where to begin on the best style for business video, then is article is for you. Keep reading for information on different styles and other considerations for business videos.

What factors are important when choosing between character-based and motion graphics?

First and foremost, it’s all about strong messaging, custom illustration and how the video for business comes across to the target demographic. Both styles can achieve this but the motion graphics style is becoming more appealing to some especially in the tech space. Many viewers are tired of the “googly-eyed” stock characters. In contrast to that, the motion graphics style is clean, sleek, professional and flows seamlessly between scenes. Even though they have a simplified, streamlined design, they’re very engaging.

However, if you work with a company like DemoFlick that produces custom artwork, characters also can work very well. The key with characters is uniqueness. Will they stand out and grab the viewers interest? The worst thing you can do is use a stale stock character that the viewer has seen several times before. Unfortunately, the industry is loaded with new companies that are just using stock images and making sub-par animations. If you want to stand out you need to ensure you use a custom shop to handle your production.

Videos for Business – What kind of results can these videos produce?

When a/b testing was done on a landing page with and without a video, we’ve seen custom explainer videos increase conversions rates upwards to 200%. Ultimately, the video is used to take a complex service and simplify it.

The execution of design and messaging is crucial. The video is a waste of money if the messaging is flat. We pride ourselves on our ability to take a super complicated message and turn it into a compelling story. This helps the viewer grasp the concept and take action. First, the messaging is completed and signed off on by both the client and the animation studio. Then, imagery is created to fit with the vision for the script.

Here are some statistics on our product and results:

According to Internet Retailer, up to 85% of people are more likely to buy a product/service if they first saw an explainer video.

When marketers included a marketing or explainer video in an email, the click-through rate increased by 200% to 300%. – Forrester

39% of executives have called a vendor after seeing an online video. – Forbes

Our client, Covers Media saw a 200% lift in conversion rates by adding a custom explainer video to their landing page.

What do you want the audience to know?

Text can be tricky since there are so many ways people can interpret what they read. A custom made explainer video takes the guesswork out of how to explain the usefulness and basic function of a product or service. People gain a better understanding of a product or service once they see and hear someone explain it. An explainer video helps you to connect better with your potential customer. They explain what your business can do for them and why they should choose you over competing businesses.

The relationship between imagery and interest.

More and more businesses are choosing to use social signals to spread the word about their videos for business. They do this by using media such as images and videos to generate interest in their product. According to a study published in the C100, over 70 percent of internet users watch videos online, and over 50 percent of the population will watch videos this year.

Ready to get started on videos for business?

Whether you’re looking for a character based story, motion graphics or a bit of both, Demoflick can help. Our custom explainer videos are proven to increase conversion and reduce confusion.  We hope that this post has made it easier to understand different video styles and how to get results from them. If you take all these things into consideration, you’ll end up with a video that can help your product or service engage both existing and new buyers. Want to start planning your video? Click here to get a quote.

Erik Kretschmar

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