explainer video vs. motion graphics

What Type of Explainer Video Is Best for Your Business?

Business Explainer videos are powerful tools. They can boost your business, train your employees, and build credibility with your audience. However, figuring out what type of explainer video is best for your business can be a challenge. You want to make sure that the style you choose appeals to your target audience. If you’re not sure what type of explainer video is right for you, keep reading. We’ll break down how to choose a style and what makes them work.


What makes explainer videos so powerful?

Choosing the right style for your video can make a big difference. According to Forbes, viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text. That means that you can use an explainer video to capture more of your audience’s attention than you would with other methods. The catch? You need to make sure that the type of video you choose connects with your audience.


Here are a few of the various styles of animated explainer videos that we do here at DemoFlick:


Explainer videos with characters

Using this style, we illustrate each character and develop an interesting story around him or her. Often times this character can take the form of your ideal customer. This is a great way to relate to your audience.  One key pitfall to avoid is the use of overly “cartoony” characters. You don’t your videos to end up looking like a toddlers TV show. It’s very important to use more professional characters.


Here’s an example we produced for Office Depot:

It outlines a partnership they did with McDonald’s. You’ll notice the use of characters to help tell the story. We used them to show how real-life scenarios play out.  The characters are fun yet not too whimsical. They’re professional but playful.


Office Depot: 




Explainer videos with motion graphics animation (no characters)

Sleek motion graphics and imagery creates another type of explainer video experience. It can make high-level concepts simple. This can work well in industries with a lot of complexity.   Often times tech companies or medical/pharma companies use motion graphics to explain a complicated offering. In this case, we use graphics, icons, lines, and shapes to tell the story. These videos take on a completely different look and feel when compared to character-based animations.  


Here’s an example of a motion graphics animation we produced for Dexter Edward


Conclave by Dexter Edward:


How to decide what type of explainer video is best for your business

Both of these options can be very useful and work well when produced correctly.  However, to get a great explainer video that converts for your product or service, you need to think about your audience. Can you create a character that your audience can identify with? Will characters help you create an engaging story around your product or service? If so, an explainer video with characters is the right choice for you. On the flip side, if need to explain something complex or want an explainer video with a sleek look, motion graphics animation fits the bill. Still not sure? reach out to the video production company you’d like to work with. They can help you choose the right style.


Wrapping up

We hope that these tips have helped you decide what type of explainer video is best for your business. Are you interested in producing an explainer video? We’re ready to help! Click here to get a quote.


Erik Kretschmar

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