In today’s digital age, the Telehealth space is an industry that is currently growing at a rapid pace.
Telehealth is the distribution of health-related services and information via electronic and telecommunication technology. The rise of this industry has helped improve the health space by allowing long-distance patient and healthcare provider communication and care, while also creating the ability to:
- Educate patients more effectively
- Monitor and intervene with patients at a distance
- Perform remote admissions
- Send reminders to patients
- And much more.
Why effective patient education in the Telehealth industry matters
Unlike other industries whose audiences are composed of consumers who know their way around technology, this isn’t the case for the Telehealth space. The demographic for this space is made up of patients of all ages, but older patients make up a large portion of that group. These groups may not be as literate with technology as others, meaning they may not be comfortable with online platforms, applications, and UI-heavy tools. While educational content can technically be created in any format, video content is the most effective way to showcase complex information in an easily digestible format. Because video uses both visual and audio cues, it is accessible to a wider audience than text-only or audio-online content. Additionally, complex Telehealth principles can be simplified via:- Motion graphics
- Animated explainer videos
- User interface mockups