Explainer Video – US Dept. of Agriculture (USDA)
USDA has been a client that we really enjoy working with. They initially reached out and had a style in mind based on a video that was found floating around online. We knew the video and the studio that built it, and not only does this firm charge 4x what we do, USDA was confident that sour quality of work was comparable (as most companies find). In this animated demo project we were challenged to help the USDA explain the details of the Specialty Crops Inspection Division. Food safety is no laughing matter so we took a serious approach. The characters were designed based on a specific style they thought would be relevant to their target demographic, and the overall style met branding guidelines and our team received incredibly positive feedback on our work – more work is in progress!
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