Our Video Production Process
Step 1: You fill out creative brief
You complete our creative brief to share your goals, audience, and value proposition. This gives our team the clarity needed to shape the right story and set the project up for success from day one.
Step 2: Internal brief review
Our team reviews your brief and aligns internally on the message, angle, and structure. We outline the core story using experience and best practices so the video lands clearly with your audience.
Step 3: Project kick off call
We meet to walk through the brief, answer open questions, and confirm direction. This call locks in creative details like style, characters, and visual approach so everyone is aligned before production begins.
Step 4: Script & visuals
We develop the script and visual concept together and present them for review. You share feedback, and we refine through focused rounds to make sure the message feels clear, confident, and on brand.
Step 5: Design & illustration
We design key scenes as still frames so you can review the look, colors, and overall style before animation starts. Once approved, we storyboard the full video to confirm flow and pacing.
Step 6: Select voice talent
We recommend a short list of professional voice options matched to your brand and audience. Each voice is pre-screened, so you simply choose the one that fits best and moves the story forward.
Step 7: Animation & graphics
We animate the first portion of the video for early review so you can react to timing and movement. After approval, we complete the full animation with close attention to detail and polish.
Step 8: Background music & sfx
We select copyright-free music that matches the tone and pacing, then add sound effects to emphasize key moments. These final layers bring energy, life, and cohesion to the finished video.
Step 9: Finalized & delivered
Once approved, we deliver the HD master and any agreed rollout assets, including vertical exports, short cutdowns, captioned versions, and thumbnail variations.
Step 10: Go to market
Build once. Use everywhere. Your finished assets are ready for your website, sales outreach, email, paid campaigns, onboarding, and social channels. We produce the creative. Your team or media partner controls placement and spend.
Get custom-made videos that reflect your brand, guaranteed.
Review and approval checkpoints
Each stage has a different review purpose. Confirm the underlying decision before the next production stage begins, and have one owner consolidate feedback. This table explains what to review at each stage. It does not change the terms, revision policy, schedule, or scope in a project agreement.
| Current process stage | Review focus | Approval result before the next stage |
|---|---|---|
| 1. You fill out creative brief | Goal, audience, value proposition, required proof, CTA, stakeholders, source assets | Brief is complete enough for internal review |
| 2. Internal brief review | Message angle, open questions, assumptions, risks, scope fit | Open questions are ready for kickoff |
| 3. Project kick off call | Audience, message, style direction, characters, visual approach, stakeholders | Creative direction and decision owners are aligned |
| 4. Script and visuals | Spoken message, claims, CTA, scene logic, visual concept, on-screen text | Narrative and visual concept are approved for design |
| 5. Design and illustration | Key frames, colors, typography, visual hierarchy, brand fit, storyboard flow | Visual system and storyboard are approved for production |
| 6. Select voice talent | Voice fit, pronunciation needs, tone, usage context | Voice selection and pronunciation guidance are confirmed |
| 7. Animation and graphics | Timing, movement, scene transitions, product accuracy, readability | Motion direction is confirmed before the full build is finalized |
| 8. Background music and SFX | Tone, pacing, music fit, sound-effect clarity, accessibility implications | Audio direction is approved for final finishing |
| 9. Finalized and delivered | Final accuracy, captions, exports, filenames, aspect ratios, delivery completeness | Final master and agreed deliverables are accepted |
| 10. Go to market | Placement, audience, CTA, owner, distribution, measurement, update plan | Launch responsibilities and next review date are recorded |
Frequently asked questions about our video production process
What is DemoFlick’s video production process?
Our video production process is milestone-driven so you approve the right things at the right time. Most projects move through discovery, creative development, production, post-production, and delivery. This structure keeps scope controlled and prevents last-minute chaos.