We produce customized animated explainer videos for businesses from Startups to Fortune 500 companies.
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Animated Explainer Video
Industry: Manufacturing
Client: ToyotaThe Toyota Way Animation
Animating “The Toyota Way” was an exciting challenge for us because we had to not only explain the history of Toyota but also illustrate their vehicles, dealerships, and factory floor in a way that was authentic and believable. We had to respect the past but keep the viewer excited about the future. Did we do it?
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Motion Graphics Animation
Industry: Technology
Client: AcronisHow to use Acronis BackUp 12.5
Animation doesn’t need alway be junked up with over the top graphics. Simple storytelling always prevails. We produced this motion graphics video for Acronis as part of a series. The goal was to not only explain what Acronis BackUp 12.5 is but how it works. Enjoy!
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Explainer Video
Industry: Technology
Client: AutoCritSoftware Explainer Video Using Motion Graphics & Stylized Screenshots
Sometimes the main character in a story is a human and sometimes it’s a software. That was our challenge…how do we create a story that an editor or author can understand and not be bored by while also educating them on the value proposition of AutoCrit.
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SAAS Explainer Video
Industry: Technology
Client: Blueprint Storyteller
What is BluePrint Storyteller?
Check out this SAAS Product Management Explainer Video we produced for BluePrint. In this video we explained how Blueprint automates business IT alignment across teams. We used motion graphics and slick stylized screenshots to tell the story. Enjoy!
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Educational Explainer Video
Industry: Engineering
Client: Omega Engineering
What is Pressure? Explainer Video
You might think that explaining how pressure works is a boring topic. But, when you add in rock stars like David Bowie, Queen, and Vanilla Ice it gets all cool cool baby. Sorry!
In all seriousness, we started with a fun opening then got down to business in explaining the formulas for how pressure works. It’s fun yet very educational. Enjoy!
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Animated Explainer Video
Industry: Technology
Client: Voicera
What is Voicera? How does it work?
Wow! What an amazing product. It’s really something that every business should have as a part of their toolkit. In this b2b tech explainer video we blended sketch style characters and motion graphic elements. The result is a clean yet fun animation that educates the viewer on a high level about the Voicera solution. Enjoy!
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Motion Graphics Animation
Industry: Technology
Client: SerroMotion Graphics Video Explaining How SERRO works.
Clean lines, shapes, icons, graphs can all add up to an effective and engaging video if it’s done the right way. We produced this spot for SERRO to help better explain their overarching value proposition.
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Animated Graphics
Industry: Technology
Client: CovisintAnimated Video – The Internet of Things
Icon, motions graphics, electronic music all points to tech. It’s a sector we have a lot of experience in! A complicated story told through the lense of animated graphics makes for a beautiful but technical animation. The assumption with this piece is the viewer already has an understanding of the subject matter. Animated Graphics videos are very effective when telling a story. Notice how the scenes all connect to each other!
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MARKETING VIDEO
Client: Industrial Innovations
Industry: Manufacturing
Custom Made Explainer Video
We produced this explainer video for Spra-rite from Industrial Innovations. It consists of custom graphics that allows for maximum authenticity. Notice each machine and the level of detail that was chosen. The result is a final product that is both accurate and engaging. Enjoy!
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Animated Screencast
Industry: Technology
Client: ImagelyAnimated Screencast Showcasing New Features
We produced this stylized screencast for our friends over at Imagely. We decided the best way to approach to showcasing new features would be to use stylized screenshots. These are screenshots that we produced but made to look like the originals. The benefits: Stay Fresh, Flexibility, Graphically Appealing.
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Animated Explainer Video
Industry: Legal
Client: LegalZoomLegalZoom _ What is a Registered Agent?
Selling products is more then just featues and benefits. Sometimes you need to educate the consumer on how the details of an offering. That’s what we did with this Animated Explainer Video we produced for LegalZoom. It’s all about how their registered agent program works. The key is to explain how the program works in very simple and easy to understand terms. Plus keep them engaged with an interesting and humorous story. Enjoy!
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Mobile App Demo
Industry: Finance
Client: FICOMobile App Demo Video – MyFICO
Informative, Educational, & Engaging. Mobile App Demo Videos can be an extremely effective tool for any app owner to give the visitor a quick snapshot into how an app works and further help lay out all the features and benefits. These videos can even be used in the app store as an app preview video.
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Motion Graphics Animation
Industry: Staffing
Client: Elements GlobalExplainer – How to Expand & Hire Globally
We produced this motion graphics explainer to help Elements Global explain their value proposition as it relates to Direct vs. InDirect hiring. We did this simply yet effectively through using an effective storytelling & beautiful motion graphics.
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Video Infographic
Industry: Hospitality/Travel
Client: Navigation.com
The Demoflick team had a super fun time building this custom animated explainer video produced for Navigation.com (owned by Nokia). We were excited to produce a video for the GPS/Navigation industry as it can lend itself to really fun work visually. We didn’t use characters in this one, rather the product was the star of the show. The design and animation came out beautifully! The voice is casual but relatable. Watch and you’ll surely enjoy!
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Explainer Video with Characters
Industry: Hospitality
Client: FoodLogiq
Through the initial discovery phase we quickly understood what an important solution for the food services industry this service is. The client had a gorgeous platform and its interface inspired our illustrators to custom design stylized screenshots that we incorporated into the video. In doing so, it wasn’t only an opportunity to showcase their interface, but the design ultimately increased engagement. The design, coupled with detailed yet understandable messaging were the perfect ingredients for a successful animated demo video. We were grateful that the scope expanded into the Demoflick team producing a series of four animations each explaining a different component of their platform.
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Animated Explainer Video
Industry: Technology
Client: LiveHiveHow to Drive more Sales using LiveHive – Explainer Video
LiveHive gives total control of your sales process. In this explainer video we used bikes and staying “ahead of the pack” as a metaphor. Any time our illustrators get to draw up bicycles they are happy campers. Creative yes, Fun – yes! – Impactful – YES!!!
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Motion Graphics Video
Industry: Technology
Client: Clear CompanyAnimated Video Infographic – Clear Company
Clear Company approach us with a very simple request. Produce a motion graphics video that explains their value proposition in easy to understand terms but without characters. We love characters but we also love motion graphic spots. We used this challenge to produce a beautifully abstract but surprisingly clear animated video.
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Video Infographic
Industry: Technology
Client: NeumobMotion Graphics – Save Your Apps from uncertainty with Neumob
We produced this video infographic for our friends over at Neumob. We used motion graphics with an emphasis of showing how data is distributed on the internet and how Neumob helps apps perform better. Notice how most of the scenes connect! We do this so the viewer stay in engaged in the content.
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Animated Explainer Video
Industry: Technology
Client: VisitorTrackVisitorTrack – An explainer video with dialogue.
Dialogue based explainer videos can be really cool if done well. This one we produced for Visitor Track was designed to relate to the viewer. So, we have various characters that relate to the product and show how this specific solution (or lack of) affects their daily life. It’s a software explainer video that is fun to watch! We feel it came together nicely.
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Animated Explainer Video
Industry: Technology
Client: CEIEngineering Explainer Video – CEI
Engineering software and a swimming cat? Some may thing it’s a scattered brain move to weave both of these two topics together. Not us! Somehow it works and relates to the offering. A highly technical offering can be fun…we proved it with this explainer video about ProWrite from CEI. Enjoy!
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Explainer Video with Stylized Screenshots
Industry: Technology
Client: DesignManagerHow to Use DesignManager Software using Stylized Screenshots
DesignManager was created so that designers CAN design, not worry about software. In this Explainer Video we focused a lot of illustrating animated screenshots that looked authentic and was visually appealing.
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Animated Graphics
Industry: Technology
Client: Hewlett PackardHP Agile Manager – Animated Screencast Video
No characters in this gem! We left the software become the star of the show. We spent a lot of time recreating the screenshots so they were animation friendly. We essentially restylized their entire software to fit into the animated world. This gives the viewer a better understanding of key points of emphasis. It’s intuitive, education, and a little bit fun.
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Healthcare
Industry: Healthcare
Client: CoherentRXCoherentRX – A 60 Second Overview
We produced this healthcare related explainer video for our client CoherentRX. Their offering helps physicians educate patients on various ailments. So, we hard to work super hard to make sure our video thoroughly explained their offering in very easy to understand terms. We used friendly characters and a bit of fun to help tell their story.
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Video Infographic
Industry: Education
Client: QuestionMarkVideo Infographic – Questionmark
Questionmark wanted to produce a video to help explain their Printing & Scanning solution and we obliged with this animated video infographic. The animation is simple yet effective with the goal being not to over-complicate their service with technical jargon. Stick figures and vector images help further explain their solution while driving home the value proposition through engagement. Because the messaging was straightforward, the video will also serve a purpose as a sales tool for their team.
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Video Infographic
Industry: Healthcare
Client: Global Hospital Initiative
GHI – A Video Infographic for the Healthcare Industry
An excellent and impactful message takes many forms. In some cases we used whimsical cartoon characters based on our clients target demographic, whether they are B2B or B2C, etc., and other times we don’t use characters at all as is the case with this animated motion graphics piece we produced for GHI. After creative sessions with their team, the style of video used here is more professional in nature when taking their target demographic into consideration. Think of this video as a Video Infographic, instead of using characters or a main hero to tell the story we used graphics and charts to explain the true value proposition the client wanted to achieve.
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Educational Video Content
Industry: Finance/Banking
Client: FICOEducational Video Content- What is a FICO Score
Educating your customers is the 1# trend we see right now in the world of animation. A video that can both education and inform customers is a great way to brand yourself as a thought leader. We produced a whole series of animated education based videos for FICO. In this one we explain in very easy to understand terms “what goes into your FICO score”. We used animated characters that weren’t overly whimsical but were still fun and relatable. Enjoy!
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Explainer video with Characters
Industry: Banking/Finance
Client: Mid Florida Credit Union
Explainer Video – Mobile Banking App
Even banks can find uses for animated explainer videos to introduce new products, showcase technical features such as how to make a mobile deposit, etc. Mid Florida used our services to describe the “Pay a Person” feature they recently launched. The CMO’s concern was that “non tech savvy” clients wouldn’t understand the feature so he enlisted Demoflick for the job. We used fun cartoon figures and relatable real world scenarios to tell our client’s story. The explainer video story takes the viewer along a path to help them understand the how the client’s new product works and how it can benefit them. After watching the video, the viewer had a much better understanding of the product. Enjoy!
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Explainer video with Characters
Industry: Education
Client: School Safety Response
The video really says it all. The client wanted a level of
empathy, seriousness, reality and compassion in this explainer video. It’s a sobering topic and we felt a strong sense of respect to all those who have lost loved ones from this sort of horrific tragedy. Our creative team wanted to accurately tell the story and show how the app works in the demo, and how it can potentially save lives while focusing on the tone both stylistically and through the messaging. We are proud of our work on this project, but more importantly our client was thrilled with the overall execution. Give it a watch! -
Explainer Video with Characters
Industry: Technology
Client: HP
Agile Manager – Animated Screenshots
Agile. Scrum. These might be words you are unfamiliar with today. But,that’s where we come in. HP’s Agile Manager asked us to build an explainer video on how the principles of Agile apply to their SaaS while keeping their core message intact. The messaging included the ability to satisfy the customer through rapid delivery of valuable software. We understood their message because we’ve built hundreds of SaaS videos, but also because we too deliver explainer video products that prioritize quality without sacrificing the need for speed.
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Animated Explainer Video
Industry: Non Profit
Client: ShakooShakoo – A Non Profit Marketing Video
Characters come in all different shapes and sizes. Cartoon figures, stick figures, sketch style, even dino-robots. Whatever character is used that figure must be interesting, relatable, or fun and whimsical. They must draw you in (no pun intended). With the Shakoo project we used a sketch style super hero to help explain all the ways Shakoo works. It’s a fun approach about a very important topic. Enjoy!
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Explainer Videos with Characters
Industry: Technology
Client: Alpha Software
B2b Software – Explainer Video – Clean & Professional yet Fun
This software explainer video is one part “techie” and one part“humoristic” – yes, even B2B tech videos can have humor. Our design team custom built hip characters, and we used background music with an indie vibe to showcase a fresh, modern approach thus making this explainer video an excellent tool for Alpha Anywhere to speak to its target audience. Part of what made this video so successful is the artistic choice to keep the background, imagery and messaging clean and crisp. Scripting for explainer videos is an art, because what you may perceive as simple hit every point the client needed resulting in another successful video.
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Explainer Video with Characters
Industry: Technology
Client: Symform
Over the years we’ve learned that a main challenge company’s face is talking about their own product or service in a way that outsiders (prospects) understand. Doing so in a simple and engaging way is one of the crucial challenges companies face in communicating their story – while the explanation makes perfect sense to the company employee, the story can be very confusing to whomever is trying to make sense of what is being said. Here in was the problem for Symform. Our copywriting team was able to build a compelling script that took pages of content and converted into a 60-80 second video spot. Truth be told, when Symform asked us to create an animated explainer video for their website that explains how they pay their customers in bytes, we jumped at the challenge.
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Explainer Video with Characters
Industry: Technology
Client: DataHug
SAAS Explainer Video with Dialogue – B2B!
The intro of this video makes most people chuckle, and that’s actually a good thing because it effects engagement. Datahug gave the Demoflick team some creative freedom and our expertise shines here, as the video has a touch of humor, clearly communicates the problem and the solution, talks through features and how it works and closes with that all too important call-to action. Let’s call it as it is, CRM’s are not the most interesting of subjects unless the features are clearly communicated to a sales team and thus the sales team see’s value in the platform. This video was successful because we used a comical aspect to the sometimes dull topic of CRM’s, and told DataHug’s story in a way that would connect with the viewer/sales team in a way that focused on the true value Datahug’s service can offer them.
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Explainer Videos with Characters
Industry: Technology
Client: CEI
We take a serious approach to a fun product. We excel at producing animated spots for complicated products. CEI was no exception. We were under pressure on this animated explainer video (Pun Intended). But, we feel we came through with a real winner. It has strong messaging, relatable fun characters, interesting visuals, and a lot of attention to the details.
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Explainer Video with Characters
Industry: Real Estate
Client: Stephen FitzMaurice
Explainer Video for a local realtor!
Anytime we get the opportunity to illustrate a real person it’s always a challenge because we certainly don’t want the character to offend our client, however our designers love the opportunity for challenge and actually compete over who’s design skills will result in a resemblance of the client through illustration. This specific opportunity allowed our team to turn the real world Stephen FitzMaurice into an animated version. As with business like real estate, the agent is the brand and therefore the design is important. Our client was looking for a value proposition pitch with the main goal being an end product that showcased a warm and friendly character that matched the real world professionalism of Stephen that has contributed to his success in real estate.
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Explainer Video with Characters
Industry: Retail
Client: DropShop Commerce
An animated spot with an impactful story!
Complicated offering? Visitors often left confused? Yeah, we hear that very often. We quickly learned this through creative discussions with our friends over at DropShop Commerce. Our team confidently jumped in and assured the client that we’ve been solving these same client problems for over 11 years. With that said, we whipped the video viewer into shape with an impactful animated explainer video with characters that accomplished exactly what the client was hoping to achieve. Fast forward to nowadays, the video viewer now leaves their site with a full understanding of how DropShop Commerce works; or it’s more likely the video converted them to a client. We took a fun approach to a professional offering, really enjoying this production.
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Explainer Video with Characters
Industry: Healthcare/Medical
Client: ProMedDx
How to Pump Up Your Explainer Videos with Expert Interviews
Let’s face it, beakers and Bunsen Burners rule! So, anytime we get the opportunity to illustrate a laboratory we are usually pretty stoked. This was a fun project because we learned a great deal about medical research and how the industry works as a whole – as a company, we love to learn and it’s a fact that we will not begin the production process until we have a 100% understanding of your service, and furthermore an understanding off the industry. After crafting a script that met the client’s needs based on their goals established earlier in the process, we crafted a message that was on point and had a jovial tone. We used actual photos of the client laboratories to ensure through the design phase that each scene had an authentic and custom feel. Our design team enjoyed the process of illustrating actual products for this video.
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Explainer Video with Characters
Industry: Technology
Client Edifire
Animated Demo Video – Edifire is a subsidiary of Fidelity. It’s not uncommon that a large brand has acquired a company and then our services are required by the new ownership (Fidelity in this case) because it’s crucial to have video content explaining a company’s services. The initial scope was a value proposition pitch /company overview with marketing twist. However, as as the creative process began it became clear that for the client to have a truly successful campaign, three more explainer videos were needed that were more technical in nature focusing on showing the average user how Edifire’s platform works. The end result were videos that were informative through showing the platform through custom illustration and using characters that fit their brand and target demographic. Enjoy this Explainer Video; we sure do!
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Explainer Video with Characters
Industry: Healthcare
Client Healthways
Health & Fitness related Explainer Video
Let’s face it, we’re all looking for the fountain of youth and it’s either a myth at this point or it will never be found. So, in an effort to maintain youth, flexibility is key as you age. Our friends over at Healthways developed a solution called Silver Sneakers Fitness that in short, keeps you flexible as you get older. Our job was straightforward: first, the video was introducing this new solution and next, create level of engagement and excitement that drove conversions. An obstacle that we had to overcome was producing characters that fit the 65 and over – this had to be done with characters that were relatable to this age group. Our creative team was determined after days of collaboration with the client that the character exercising in various poses to help provide a snapshot into how the Silver Sneakers Exercise Program works. The campaign was a success, another success story that we as a team cherish.
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Explainer Video with Characters
Industry: Technology
Client: Adapt
Software Explainer Video – Adapt
Home Automation Software is quite complicated. In this explainer video we did what we do best, take a hard to explain and/or technical service and simplify into a high level message that “non-tech” people could understand. In order to further accomplish our task we used a casual voiceover, slick characters and a stylish design that as a compilation served as an excellent tool for our friends at Adapt. The messaging is to the point and after watching you know what Adapt does; go ahead, prove us wrong!
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Mobile App Demo
Industry: Consumer
Client: AHA Mobile AppHow to use the AHA Mobile App.
We produced this Mobile App Demo for AHA. The goal of this video was to inform the user how to use the AHA Mobile App. It’s intentionally crafted in a manner that allows the user to easily follow the steps for installing the app and using it.
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Explainer Video with Characters
Industry: Government
Client: USDA
Explainer Video – US Dept. of Agriculture (USDA)
USDA has been a client that we really enjoy working with. They initially reached out and had a style in mind based on a video that was found floating around online. We knew the video and the studio that built it, and not only does this firm charge 4x what we do, USDA was confident that sour quality of work was comparable (as most companies find). In this animated demo project we were challenged to help the USDA explain the details of the Specialty Crops Inspection Division. Food safety is no laughing matter so we took a serious approach. The characters were designed based on a specific style they thought would be relevant to their target demographic, and the overall style met branding guidelines and our team received incredibly positive feedback on our work – more work is in progress!
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Explainer Video with Characters
Industry: Travel
First Hold
Explainer Video – Travel Industry
Booking a venue for a big event can be a massive challenge. Who do you contact? How do you know what’s available and when? Thankfully, First Hold built a solution for you and me. We produced a series of explainer videos outlining various details of this client’s offering. Pay close attention to the stylized screenshots. Anytime a client has a software or website that is going through constant improvements or adjustments then it may make sense to use more of a vector style of screenshot so as their platform changes the imagery in the video doesn’t have to. The alternative option is illustrating a platform that mirrors the original platform more precisely. The client was very happy with the end product and our solution for their changing platform. Another happy client!
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Explainer Video with Characters
Industry: Retail
Client: Harmonyx
Animated Product Demonstration – Retail
The Harmonyx product is made from 50% recycled material! At Demoflick, if a product helps the environment then we’re motivated to build a video that sells the product. We effectively tailored the message and concept to showcase the product’s unique features and benefits as the focal point. The client had guidelines that we met in order to design a video that not only was consistent with their brand, but also converted some prospects in the market for trash bags who also wanted to help the environment. Watch the video, who knows, you could become a client!
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Video Infographic
Industry: Hospitality
Client: Q88
Video Infographic – Shipping and Logistics
Shipping and logistics can be complicated and fast-paced. Q88 is an innovator in their industry hence the use of an explainer video to explain their value proposition pitch. We learned initially the client was interested in a video infographic that we build often and after thorough research we agreed it was the correct approach from a design standpoint. The design is clean and the movement of the imagery is key to engagement. To make the video a bit classier, the client requested we use a British VO artist and we happily obliged. Watch the video and see how our videos without characters are different that our video built using characters – both are effective, and both are world-class!
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Video Infographic
Industry: Manufacturing
Client: GloviaManufacturing Marketing Video Infographic
Manufacturing is a complicated business in several areas. Every step of the way has to be focused on LEAN manufacturing. The same holds true with animation. Every step of the way we are focused on manufacturing a complicated message and turning it into an easy to understand spot. In this video we didn’t use any characters, and the style therefore falls into the non-character/video infographic category. The style worked incredibly well for our clients business but the hero was the actual product and the messaging that showcased how our client has developed an exceptional service.
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Website Screencast Video
Industry: Retail
Client: HomeClick
Website Screencast Video
Showing how a website platform or software works can be the difference in a viewer signing up or walking away. We produced this website screencast video for our friends over at HomeClick. It is straightforward and to the point, but most important it show how simple their platform is to use.
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Mobile App Demo
Industry: Education
Client: School App
Demoflick is recognized in the industry as a “non-cartoony” type of animation studio. However because everything is custom built we can build whatever the client wants, and our creative team will even recommend in certain cases based on best practices. With this video, you’ll find it’s a bit whimsical and fun in some areas and less in others. That’s how messaging typically works, or at least that’s a philosophy here at Demoflick; it’s about taking the viewer on a path. If the viewer can follow the story then they stay engaged, and if they’re engaged they are much more likely to watch the entire video where the call to action is. In this animated mobile app demo video we use animated students and stylized screenshots to nail down the message. Fun music added to really tie everything together.
