livestream marketing

Livestream Marketing – 5 Ways Marketers Can Leverage Live Stream Video

Livestream Marketing –  Meerkat and Periscope are skyrocketing live stream video’s popularity by giving anyone with a smartphone the ability to view and create it. But did you know businesses can leverage live stream apps for marketing purposes?

Here is a list of our favorite 5 ways you can make use of live stream video to create buzz about your business.

Event marketing

Live streaming apps allow you to easily broadcast events. Show your audience how your product is made or announce your product launch on video, live. You can increase your visibility on Twitter by creating and using a hashtag along with your news. Everyone who wants to make a comment or join in the conversation can by do a search for that hashtag and follow along.

Learn who your fans are

Live stream video gives you the unique opportunity to learn more about your potential clients and fans. Find out what they are passionate about and what motivates them. Live stream video can help you improve your current customer research process.

Newsjacking

Another great way to use live stream video for marketing is to make commentary on hot news stories relevant to your customers and industry. It is up to you to cover the related points or include your own opinion in the commentary.

Launch product demos

If you are going to launch a new product, don’t just rely on a press release to get the word out about it. Use live stream video to publish a product demonstration so your customers can see the quality of your product, how it works and some of its features. You can also use live stream to show your product in action — real people using your product or service. This is a great way to showcase the benefits of your product, as opposed to its features.

Make company announcements

Promotions, company parties, awards and trade shows are all opportunities to use live stream video to showcase how fun it is to work for your company and how successful your team members are.

Using live stream video to build your brand and engage your fans is a delicate process, but when done right can help your business skyrocket.

Read more great video marketing content on our blog.

 

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