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Bite-Size Guide to Choosing the Right Animation Style for Your Explainer Video

If you’re thinking about producing an animated explainer video or even a live action explainer video, you know there are many choices to make. However, you shouldn’t underestimate the importance of choosing the right animation style. Why? The animation style you choose can have a big impact on whether or not the video connects with your audience. So, what do you do? How do you know that you’re choosing the right animation style for your explainer video? In this post, we’ve got you covered. Keep reading to discover how you can choose the right animation style.

Before you choose an animation style, these are the things you should consider:


Who’s your audience?

Does your business target consumers? lawyers? franchise owners? Whoever they are, think about them first. This will be the biggest factor that informs what style you choose. Think about who will see the video. What do you want them to notice about your brand? What animation style best suits their tastes?


How complex is the topic of your explainer video?

Once you know who your audience is, the next thing you should think about is the topic of your video. Are you telling a story? If so, then you might want a fun cartoon style with lots of characters. If you’re showing off a feature of your product or service, then you may want to include more motion graphics and typography. It’s all about what will make it easier for your audience to connect with your message.


Will this animation style make your explainer video unique?

The big takeaway from this post is to be unique.   Don’t choose an animation style that’s been used frequently. If it’s been seen before or is dated then it will bore your customers and it won’t catch their attention. You can have a great product or service and an engaging script but that isn’t enough. If the animation style used for your video isn’t unique, you won’t see the results you’re looking for.


Bottom Line: Choosing the Right Animation Style for Your Explainer Video

Demoflick can help! Our custom explainer videos increase conversion and reduce confusion. We’ll work with you and help you make sure that you’re choosing the right style. We know that explainer videos are important tools that allow you to connect with your audience. The animation style you choose allows you to create the right visuals for your clients and customers. We hope that this article has helped you choose the best style for your brand! To start planning your video, click here and get a quote.


Erik Kretschmar

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