Facebook Page for Business: Video Tips & Cheat Sheet
Save this page and share the URL with your copywriters, and video and design teams to help them create an amazing Facebook Business Page that attracts customers and incites action.Image Sizes and DimensionsThese are the current Facebook cover photo and profile picture sizes and dimensions. Profile picture Size: 160x160px Cover photo Size: 851px wide by […]
Video Marketing Boston firm Demoflick offers advice on Video Marketing
Video marketing Boston based firm Demoflick is here to help. Let’s face it consumers nowadays are more sophisticated. They are smarter and they choose which advertisements are worth their time and attention. Gone are the days when companies could simply bombard consumers with video ads, expecting conversions and clicks. There is always the temptation to […]
11 Ways to Use Humor in Video Advertising
So how can you make sure you aren’t wasting marketing money and effort? How do you avoid being mediocre, and most importantly, how can your video make an impact on people’s lives?Here is something that they don’t tell you in online marketing school.People might find your YouTube channel because they want to learn something, but […]
Get Your Video Ad Financed with 18 Facts About Video Marketing
The fact thatonline video is an marketing wellspring where your reach is virtually unlimited should come as no surprise to you. 183.8 million Americans watched 48.7 billion online content videos in January 2014, while the number of video ad views totaled 26.9 billion.* With shorter attention spans and multitasking minds, people want to get as […]
Explainer Video Hosting
SELF-HOSTING VERSUS YOUTUBE: WHICH IS BETTER? When it comes to video hosting for your explainer video, these days you have a ton of options. While it used to be you had to either publish the video yourself or publish it on YouTube now you have available to you third-party hosting like Wistia and TinyPic where […]
Mobile Apps Help Simplify Family Schedules
It used to be much harder to keep up with your child’s scholastic and athletic schedules. And for parents with more than one child, keeping up with football games, track meets, parent-teacher conferences, school board meetings and furlough days seemed nearly impossible.Thankfully now we have mobile apps that help keep you up-to-date with your school district’s […]
How to Create an Awesome YouTube Pre-Roll Ad
t’s no secret that online advertising is the fastest growing medium. In fact, Zenith Optimedia estimates in 2013 online ad spend passed $500 billion for the first time, around 21% of total ad spend. But how powerful is video marketing really? Consider these stats: Viewers retain 95% of video messages as opposed to only 10% […]
YouTube Surpasses Facebook: What That Means for You
Compete PRO, a panel that compiles and analyzes the online behavior of millions of U.S. consumers, published some interesting information a few weeks ago saying that YouTube had surpassed Facebook as the largest social media site. While some people are dubious about the fact that YouTube surpassed Facebook by about 1.4 million unique visitors in […]
B2B Explainer Video for Office Depot
Here’s a great example of how you can use explainer video for B2B marketing. Office Depot’s B2B animated explainer nails it with this feel-good video, communicating how it helps small businesses with preferred products and brands, and money-saving pricing parameters. Here, we highlight the video’s main message and below that is the actual video. You […]
EZGenerator Makes Website Development Easier
At DemoFlick we work with some of the coolest software developers and companies in the world, bringing our website visitors insight into how their businesses work and sharing their services and tools with you. Some of the hottest and most up-and-coming products and services in the SaaS, apps, health care and tech industries come to […]
Boundless OpenGeo Suite Uses Explainer Video for SaaS Marketing
Explainer video for tech is a great way to takes a serious, very techie subject and simplify the message so that its fun and relatable. Take for example OpenGeo Suite. This SaaS has a ton of useful features, but hoping that website visitors will read through a long article about how the SaaS can help their company is asking […]
Explainer Video Highlight: Mimeo Marketplace
We produced this video for our friends over at Mimeo and it’s a great example of using explainer videos to help simplify complex ideas to get your point across on landing pages. This style of explainer video would also be a great fit for an email campaign or trade show.The explainer video we created for […]
What Google Partner Select Means for Video Advertising (and Publishers)
Google announced Wednesday that it plans to build a marketplace where top video content publishers can sell their online advertising inventory. According to an article posted on DoubleClick Wednesday, Google Partner Select is aimed at being a “programmatic premium video marketplace.”Launching a video advertising marketplace like Partner Select should come as no surprise. With publishers and brands creating […]
Are Digital Video Campaigns Comparable to TV?
Video advertising software company TubeMogul wants you to think it is.Its SaaS BrandPoint is meant to plan, buy and measure digital video on a gross rating point (GRP) basis. Now, in addition having the ability to purchase media inventory based on reach and GRP, you can purchase media using on-target CPMs (cost per thousand impressions). BrandPoint […]
Is Video Advertising Total Hogwash?
Fewer than 50% of all U.S. video ad impressions were viewable last year.Video ad management platform Vindico published a report this week that says fewer than 50% of all U.S. video ad impressions were viewable last year. And because many video ad networks sell advertising placements per CPM (cost per thousand impressions), you would have likely […]
Will Facebook Be the Hot New Place for Video Advertising?
We talked about places other than YouTube where you can be using your animated explainer video pre roll last week and Facebook wasn’t one of them. But it might be, very soon.Since December 2013, Facebook has been slowly rolling out video advertising with major brands. Now Facebook is thinking about going at it full throttle, evident when […]