Finding a corporate video production company can be a challenge, especially one that understands your services. You don’t have time to babysit your vendors and it takes a lot of time and energy to find the right company to help with your production. The truth is there are a lot of companies out there but not all of them provide the same thing. It’s important to take your time and ask the right questions before you commit to a company. Feeling stressed about finding the right corporate video production company? No worries! Keep reading to get more insight on what you should think about before choosing a production company.
1. Review Portfolios Closely
We always say “The Proof is in the Portfolio”. At Demoflick we take pride in showing off our portfolio and always try to keep it updated. While some production companies may say they can produce various styles of video or offer custom made videos vs. stock. It’s important to check it out yourself and ask for live examples. Every company has its own unique look, so make sure you find a few videos that you like and reference them before committing. If you have a speific vision for your project you want to make sure the company you hire can achieve that vision and hopefully exceed your expectations.
2. Ask for References and Check Out Reviews
Asking for references may seem old school in today’s world where everything is online. However, it certainly doesn’t hurt to reach out. Take time to ask people about their experience with the production company you’re considering. That way, you don’t have to rely on the company’s website alone or question whether those reviews are real or fake. Do your research. This video is going to represent your company and brand, so there’s more a stake than the money. Your brand equity can be severely diminished if you promote a video that doesn’t match up with your core values. If your talking to a production company that has a bad reputation or burned their clients, you much cross them off your list.
3A. – Animation
If you’re going to have an animation produced, make sure it’s custom-made. Unfortunately, a lot of production companies use stock images and templates. It’s important to always confirm that you aren’t getting a low priced template. This is critical in the animation space. While getting a template at a cheap price may seem like a good idea at first, it’s not a good investment. Audiences have seen all these templates before, and your video won’t captivate them if it isn’t unique. If it sounds too good to be true it probably is. Make sure to check the portfolio and watch for unique custom made content.
3B. – Live Action
Templates and Stock Imagery is not a concern when we are talking about live action. But, the crew that you hire and the camera that they use are very important. When looking at this through the lens (pun intended) of a live action it’s important to ask for the type of camera that is being used. Cameras vary widely so if you are looking for a specific resolution or for a cinematic look, you’ll want 4K or 6K camera. If you are on a budget and that’s not a concern then a lower resolution camera can work. Also, it depends a lot on where the video will be consumed. Will it be seen in broadcast or online only? A good production company will help guide you along the way and provide recommendations and feedback.
4. Confirm the timeline
This sounds straightforward but if you have a specific target date or deadline then you will need to confirm that. Make sure the corporate video production company that you choose puts it in writing. If it’s a quick turnaround they may want to charge you a rush fee. That’s a completely normal practice so don’t be shocked if there is an extra fee to complete the project in advance. It takes a lot of time and effort to put together a video whether live action or animation. So, if that process is rushed then a premium fee should be expected to be paid.
Make sure the pricing is all-inclusive
You don’t want to get nickel and dimed on edits. Make sure in advance that you know how many edits you receive on each step of the production. Scriptwriting, Voice Talent, Animation/Live Action Editing are all part of the process. You never want to be surprised but it’s normal for a corporate video production company to offer a limited amount of edits.
At Demoflick, as an example, we offer unlimited script revisions. We also offer 1 round of edits on an animation preview and 2 rounds of edits on the full draft. If widespread change happens halfway through the production that affects everything. It impacts everything that was completed previously and then extra fees come up. But, it’s important to know the rule of the road before you sign up and confirm them in writing.
Below are a few examples of successful corporate videos that we produced. We’ve included different types for you to take a look at:
B2B Motion Graphics Explainer Video:
Live Action Client Testimonial Video:
Wrapping Up
Now you have all the tools you need to choose the right production company for your project. Using these tips will make your live action or animation production will be a success. It all starts with choosing a skilled corporate video production company. Ready to get started on your corporate video with DemoFlick? We’re here to help.
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