Highly shareable explainer videos must be first and foremost engaging, creative, and unique. You can improve your explainer video visibility by creating video content that viewers will want to share with their friends and followers on other social media websites, such as Facebook, Tumblr, and Pinterest. If you want to reach out to millions of new users, you need to take advantage of these other social media sites, which will extend your reach by hundreds of thousands. While creating a highly shareable explainer video might sound easy, in reality, it is not. Here are a few hacks that will help you increase your chances of creating an explainer video that people will want to share on social media.
The first 15 count, big time.
The first 15 seconds of your explainer video is the most important. If the first 15 seconds of your video is not interesting or informative enough, your viewer will close the tab and start searching for another site or interesting video. Make it fun, funny, upbeat or super straightforward — depending on your video topic.
If you can keep your viewers hooked for the first 15 seconds, you are much more likely to keep them hooked for as long as the video is on.
Here’s a bonus point: Keep in mind that your explainer video should end with something valuable. If the viewer finds a video useful, he or she will more likely to share it with their friends or followers.
Add a surprise ending.
As I said earlier, the start and end of your explainer video should be compelling. Here is an example.
If you search for the phrase “The Toughest Jobs in the World,” you will see this video on the top of the list.
In it are real candidates in an interview for a job that pays no salary, offers no vacation and requires the hired individual to work more than 135 hours per week. Do you know what type of job it is? The position is for a mom.
The video was uploaded on Mother’s Day in 2014 and it went viral pretty fast and was viewed more than 22 million times. It was shared on Facebook more than 1,847,212 times and it was shared on Twitter 99,560 times.
Surprise endings are highly effective and yet seldom used in marketing videos, probably because a good surprise ending takes some thought and creativity. If you can come up with a surprise ending that makes people laugh, gasp or shed a tear, you’re on the right path.
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